Peggy M. Rupprecht, PhD, Ph.D.
Peggy M. Rupprecht, Ph.D. , PhD

Peggy M. Rupprecht, Ph.D. , PhD

Assistant Professor
College of Arts and Sciences

Academic Appointments


  • Computer Science, Design and Journalism


  • Assistant Professor


Peggy M. Rupprecht is an Assistant Professor in the Department of Journalism, Media and Computing at Creighton University, where she teaches classes on media and digital literacy, American journalism history and public relations.  Her research interests include leadership, public relations and stakeholder engagement, qualitative phenomenology and the Scholarship of Teaching and Learning. Prior to joining the Creighton faculty, Dr. Rupprecht served as the Director of Communications for Westside Community Schools, a public school district in Omaha, NE.  In this leadership role, she facilitated strategic communications for internal and external stakeholders, developed communication strategies for the website, publications and social media, and served as the district’s primary news media spokesperson.  She is also an experienced broadcast journalist, having served as a reporter and fill-in anchor for KMTV in Omaha, NE and as a reporter at WBAY-TV in Green Bay, WI.  Dr. Rupprecht earned her Ph.D. in Human Sciences with a Specialization in Leadership Studies from the University of Nebraska.  A 2018 recipient of the George F. Haddix President’s Faculty Research Fund, Dr. Rupprecht is currently working on a qualitative phenomenology exploring the meaning of global engagement among a group of former students who participated in a Backpack Journalism documentary film program.

Publications and Presentations


  • Rupprecht, P. M. & Matkin, G. S. (2012). Finishing the race: Exploring the meaning of marathons for women who run multiple races. Journal of Leisure Research, 44(3), 308-331.


  • Rupprecht, P. M., Anderson, J. & McCann, B. K. (2016, June). Engaging the public in challenging budget discussions. Presentation at the Greater Nebraska Superintendents’ Conference, Nebraska City, NE.
  • Rupprecht, P. M. (2015, March). Telling your own story: How engagement and transparency create stakeholder trust. Presentation at the Midlands Superintendents’ Academy, University of Nebraska-Omaha, Omaha, NE.
  • Rupprecht, P.M. (2011, November). Conducting a patron tour. Presentation at the Nebraska Association of School Boards conference, LaVista, NE.

  • Rupprecht, P. M. (2010, July). Beyond going “green”: Developing sustainability leadership within a school setting. Presentation at the National School Public Relations Association conference, Charlotte, NC.

  • Rupprecht, P. M. (2009, February). Message mapping: Effectively communicating in a crisis. Workshop with Omaha Police Department Command Officers, Omaha, NE.

  • Rupprecht, P. M. (2004, November). Making publications reader friendly. Presentation at the Nebraska Association of School Boards conference, Omaha, NE.

  • Rupprecht, P. M. (2000, July). Recipe for a successful mentoring campaign.  Presentation at the National School Public Relations Association conference, San Antonio, TX.

  • Rupprecht, P. M. (2000, March). Working with the media. Presentation at the American Association of School Administrators conference, San Francisco, CA.